The main objective of our research is to explore how using performance management (PM)
INTRODUCTIONirms are facing tough challenges to succeed in the global competitive market. One of the most visible threats to firm performance brought by the current financial crisis is the closure of firms. In our paper we argue that, besides other well-established survival factors (i.e. firm size, age, and productivity), performance management (PM) is one of the key factors of firms' survival in the economic crisis. The purpose of this paper is therefore to investigate whether at a time of economic slowdown performance management is crucial to firm survival. Namely, during the economic crisis the rapid altering of a firm's performance goals and its business strategies in response to the changed economic environment and the translation of adapted goals and strategies into concrete action guidelines are extremely important.Since performance management delivers success only if it is integrated or strategically aligned (Hudson Smith & Smith, 2007), the use of appropriate performance management tools is crucial in assisting managers when tracking the implementation of the firm's strategies and comparing the actual results with the strategic goals and objectives. The provision of strategically-aligned PM tools is expected to improve organizational outcomes by enhancing the decision-relevant information available to managers and thereby facilitating strategy-consistent decision making. The paper thus aims to investigate whether performance management tools (systems) play a significant role in firms' survival probabilities. More specifically, our analysis tests: (i) whether there is a statistically significant difference in survival probabilities between firms that use specific PM tools and firms that do not; and (ii) how the importance of using a particular PM tool for firm survival depends on other firm characteristics, especially a firm's size, age, productivity, export activities and the intensity of its competition.To investigate the factors of firm survival and/or exit during the economic crisis, we estimate a firm-exit model employing a logit specification that rests on firm and industry dynamics models. These models focus on the selection process among heterogeneous firms within a particular industry that operates through the entry and exit process. In the center of the selection and evolution process within the industry is the firms' learning process through which they learn about their own cost structure (efficiency), which is not known to them before their entry