“…Firstly, while some scholars analyze the attributes of user-generated content ( Dasgupta et al, 2016 ; Stanko, 2016 ) and the impact of user-generated content heterogeneity on remix performance ( Kim et al, 2016 ; Flath et al, 2017 ; Voigt, 2018 ), they fail to probe in the mechanism of user knowledge endowment on remix. Secondly, the relationship between the diffusion ( Stanko, 2016 ; Tan et al, 2020 ), transfer ( Flath et al, 2017 ), and spillover ( Kyriakou et al, 2017 ) of knowledge in OCC and user remix can account for the advantages of user remix derived from the heterogeneous knowledge endowment, albeit the process mechanism of user knowledge endowment in driving remix remains unclear.…”