Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Arora, Taanika; Agarwal, Bhawna

doi:10.1177/0972262918821248

Cited by 69 publications

(89 citation statements)

References 84 publications

(118 reference statements)

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“…Notably, attitude toward social media advertising received the most scholarly attention among these topics. However, a lack of theoretical foundation for hypothesis testing is apparent in the literature (Knoll, 2016), and this missing link has not been addressed in more recent years (Arora and Agarwal, 2019). Accordingly, Knoll agreed that this area of scholarly inquiry would continue to grow in the future.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Chu

Deng

Cheng

2020

IJCHM

133

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Purpose This study aims to provide an assessment of the existing literature on the role of social media advertising in hospitality, tourism and travel (HTT) as well as an agenda for future research. Design/methodology/approach Covering a 15-year time span (2004–2019), this study is focused on journal papers archived in two academic databases in social sciences: Business Source Complete and Communication and Mass Media Complete. Each of the 192 papers collected was coded for 8 major variables: journal, year of publication, research topic, country studied, type of social media investigated, method, theoretical underpinning and key findings. Findings Three major topic areas are identified in this study: use of social media from consumer’s perspective, use of social media from organization’s perspective and effects of social media. Research limitations/implications Although a few prior papers have provided a literature review of social media in tourism and hospitality, no review-based papers have ever examined social media as an advertising vehicle in the context of HTT. Most reviews to date have been limited to general social media studies, without much advancement of theory building in advertising research. Originality/value To the best of the authors’ knowledge, this paper represents the first theoretical review of academic research on social media advertising in HTT. The review concludes by suggesting a theoretical framework for studying social media advertising in HTT and offering an agenda for future research.

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Section: Literature Reviewmentioning

confidence: 99%

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Chu

Deng

Cheng

2020

IJCHM

133

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“…However, the consumers' perception of informativeness, entertainment, credibility and the absence of irritation were crucial and related to their attitudes towards advertisements. Even Arora and Agarwal (2019) concluded that personalisation was not a significant predictor of the social media advertising value. However, the researchers found that credibility is a determinant in affecting the advertising value.…”

Section: Personalisationmentioning

confidence: 99%

Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review

Battista

Curmi

Said

2021

IRMM

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Young people are constantly targeted by online advertisements. This systematic literature review aims to identify the principal factors that influence young people's attitude towards online advertising. It seeks to understand if the influence of online advertising is dependent on gender and age differences in young people. The methodology involves the systematic review of empirical studies published from 1994 to 2020 and identifies the factors that impact young people's attitude towards online advertising. The review commences with a scoping study and follows the PRISMA structure, which includes identifying studies, screening and evaluation, the analysis and synthesis of studies, and the presentation of the final studies. This work reveals two main observations from a thematic content analysis of the appraised studies. The first relates to the principal factors influencing young people's attitude towards advertising. These factors comprise informativeness, entertainment, irritation, credibility, personalisation, and interactivity. In general, studies show that when informativeness, entertainment, credibility and interactivity are present, the more positive the attitude towards advertising is, while irritation fosters an unfavourable attitude. Studies provide a dichotomous stand on personalisation. The second relates to young people's age and gender. Our review notes that earlier studies lack focus on audiences predominantly between 10 and 15 years.

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“…Individual characteristics describe individuals' lasting and stable tendencies, such as demographics and personality traits. Six variables are identified from our article set: age (Arora and Agarwal, 2019;Belanche et al, 2019;Taylor et al, 2011;Van Der Goot et al, 2016;Youn and Kim, 2019a), gender (Belanche et al, 2019;Huhmann and Limbu, 2016;Taylor et al, 2011;Tsimonis et al, 2020), culture (Abu-Ghosh et al, 2018;Deraz, 2018;Deraz and Awuah, 2015;Mansour, 2015;Muralidharan et al, 2015;Van Der Goot et al, 2016), trait reactance, regulatory and disposition to value privacy (see Table 6).…”

Section: Moderators: Individual Difference Factorsmentioning

confidence: 99%

“…Efficiency (Belanche et al, 2020;Kongsagoonwong and Ngamkroeckjoti, 2018); Attitude (Aydin, 2016(Aydin, , 2018Lin and Kim, 2016;Muralidharan et al, 2015); Value (Deraz et al, 2015a, b and c;Firat, 2019;Logan et al, 2012;Saxena and Khanna, 2013); Cognitive avoidance (Belanche et al, 2020;Guardia, 2015); Ad skepticism (Loureiro, 2018) Loyalty (Arli, 2017) Attitude (Ahn et al, 2017;Arora and Agarwal, 2019;Gaber et al, 2019;Huang, 2019;Mattke et al, 2019;Ozcelik and Varnali, 2018) Satisfaction (Alsamydai and Khasawneh, 2013); Social media fatigue (Bright and Logan, 2018) Emotional response Appeal, engagement, empowerment (Morris et al, 2016); Affective involvement (Li et al, 2017); Affective avoidance (Dodoo and Wen, 2019) --…”

Section: Cognitive Responsementioning

confidence: 99%

Social media advertising reactance model: a theoretical review

Huo

2020

INTR

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PurposeResearch on social media advertising reactance (SMAR) is in the early stages. This paper intends to present a full picture of SMAR studies, introduce a comprehensive theoretical model (the social media advertising reactance model, SMARM) and provide insights into research and practice.Design/methodology/approachThis review adopts the concept-driven systematic review approach, identifying 92 articles from four primary academic databases – EBSCO, Elsevier, Web of Science and Google Scholar.FindingsFirst, this review offers overviews of five topics: publication trends, the journals publishing research, research methodology, targeted platform and the main theories. Second, based on the framework of psychological reactance, this study proposes the SMARM, identifying and elaborating on four components of the nomological relationship to SMAR: related concepts, antecedents, moderators and consequences.Practical implicationsThis research has implications for advertisers, social media platform operators and policymakers by providing a whole picture of SMAR. Moreover, the SMARM could guide the stakeholders to adopt a user-friendly advertising design for the sustainable development of social media advertising (SMA).Originality/valueBy presenting an up-to-date review of SMAR-related research, this paper contributes to the literature of social media, advertising and marketing. Through a comparison with traditional advertising, this paper makes the characteristics of SMA clear. Meanwhile, the SMARM is developed to systematically elaborate on all related elements of SMAR and explain their underlying causal relationships. Future research directions are proposed.

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Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach

Cited by 69 publications

References 84 publications

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

The role of social media advertising in hospitality, tourism and travel: a literature review and research agenda

Influencing Factors Affecting Young People’s Attitude Towards Online Advertising: A Systematic Literature Review

Social media advertising reactance model: a theoretical review

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