Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands

Dabija, Dan-Cristian; Băbuţ, Raluca

doi:10.1016/j.sbspro.2013.12.563

Cited by 16 publications

(12 citation statements)

References 15 publications

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“…Convenience. Customers are unlikely to visit a store unless it is accessible both spatially and temporally: being in proximity to home or work, offering parking facilities, being connected to the road and public transportation infrastructure are key elements for attracting customers [77]. As consumers allot less time for shopping offline, and as the advancement of e-commerce is underway, convenience can allow retailers to differentiate from the competition [61].…”

Section: Literature Review: Retail Store Patronage and Its Determinantsmentioning

confidence: 99%

Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach

Dabija

Băbuţ

2019

Sustainability

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While research on retailers’ attributes that influence store patronage is relatively plentiful, the influence on store patronage of consumers’ perceptions towards retailers’ sustainable behaviour is a new topic. The authors examine the influence of retailers’ sustainable behaviour and store attributes (assortment, price, personnel, advertising and convenience) on the patronage behaviour of generations X and Y (Millennials). Data were collected via a survey of 278 Xers and 402 Millennials in an emerging market. Results show that Generation X apparel store patronage is positively influenced by advertising and store personnel, whereas Millennials’ are influenced by assortment, personnel and advertising and to a weaker extent by retailers’ sustainable behaviour. The paper enlarges the understanding of generational theory in an emerging market, while from a managerial perspective the results are particularly useful for apparel retailers with regards to marketing strategies which need to be implemented in order to attract and retain Generation X and Y consumers.

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Section: Literature Review: Retail Store Patronage and Its Determinantsmentioning

confidence: 99%

Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach

Dabija

Băbuţ

2019

Sustainability

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“…However, according to the definition first described by Carroll (1979), CSP is a three-dimensional integration of CSR, corporate social response, and social issues, and the concept of corporate social performance includes CSR [36]. Moreover, due to the multidisciplinary nature of measuring the different behaviors and methods displayed by CSP, the measurement of CSP will consider multiple dimensions and provide a clearer understanding of CSR viewpoints [37][38][39]. The CSP model relies on this extended version of social responsibility and this principle/process/policy method to provide a unique perspective for the overall efforts of enterprises to fulfill their social obligations [40].…”

Section: Corporate Social Responsibilitymentioning

confidence: 99%

Design of Evaluation Scheme for Social Responsibility of China’s Transportation Enterprises from the Perspective of Green Supply Chain Management

Luo

Kuang

2021

Sustainability

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Corporate social responsibility (CSR) in the supply chain has become an increasingly popular research topic, but there are little researches on developing countries or emerging market economies as the research object, let alone providing a framework for assessing CSR in sustainable supply chains in the context of these countries. This paper will make up for these literature gaps. From the perspective of the green supply chain management, this paper integrates various authoritative standards and adopts two methods, “R clustering” and “variation coefficient analysis”, to establish a CSR performance evaluation system of China’s transportation industry. Applying the mean square error index weighting method analyzes the performance of 74 companies in China’s transportation industry in 2018 to verify the rationality of the evaluation system. The results find that this industry generally scores low and the performance of responsibilities of different sub-sectors in this industry is different, but the overall performance trend is improving. This research has implications for China’s transportation industry to improve CSR levels from the perspective of green supply chain management, for managers and stakeholders who are committed to improving China’s CSR green and sustainable development, and for the development of CSR in developing countries and emerging markets.

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“…In the mid-1990s and early-2000s, Romania witnessed both the accession of major international retailers (Delhaize in 2004, Metro in 1996) [2] and the birth of organic farming [60,61]. In 1997, the first organic farming association [2,60] was founded with the help of a Swiss social-charitable foundation (COM Schweiz).…”

Section: The Organic Products Market In the Liberalized Market Economymentioning

confidence: 99%

The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

Nagy

Dabija

2020

Information

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The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability and environmental protection are relevant vectors in the search, choice and consumption of green products. Producers and retailers have identified the interest of modern consumers, introducing a varied range of green grocery and non-food products to match expectations and needs. Using the case study method, this paper highlights the transition of the organic market in an emerging European country: Romania. During the era of state economy, organic and natural products were interchangeable, but after liberalization of the market, the rise of the organic sector began with the establishment of inspection and certification bodies, establishment of procedures, and the appearance of specialized agricultural farms, processors and sellers. Consumers understood soon enough the advantages and benefits of organic products and a healthy lifestyle, and the market for organic products has been developing steadily. We show the current state of development and discuss its evolution, outlining the different market statistics, and making recommendations regarding future development possibilities.

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Empirical Study on the Impact of Service, Communication and Corporate Social Responsability on the Image of Romanian Retail Brands

Cited by 16 publications

References 15 publications

Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach

Enhancing Apparel Store Patronage through Retailers’ Attributes and Sustainability. A Generational Approach

Design of Evaluation Scheme for Social Responsibility of China’s Transportation Enterprises from the Perspective of Green Supply Chain Management

The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

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