Employability Attributes required for Entry-Level Marketing Jobs in Selected Sectors in South Africa

Abstract

This study focused on the ambivalent emotions (positive and negative) experienced by obstetric services users. Identifying such emotions can help setting priorities and improving services quality, increasing patient satisfaction. It was implemented a qualitative and exploratory research, by means of personal interviews with semi-structured approach. The data was analyzed and interpreted using content analysis, direct observation and its triangulation. As main results, we highlight the understanding of ambivalent emotions incidence, especially fear and joy/happiness and identification of directions for maximizing positive emotions and minimizing negative emotions, reflecting on the perceived services quality and customer satisfaction.

Providing Sustainable Knowledge for the Young Graduates of Economic and Social Sciences. Case Study: Comparative Analysis of Required Global Competences in Two Romanian Universities

“…The results of the present study resemble the findings of other studies that illustrate how competences such as communication skills, initiative, business ethics, foreign language ability, overall learning ability, adaptive ability, and self-control are equally important for the international business graduates [58] as seen by company executives [26]. Similarly, other authors [38,59,60] found that skills such as personal flexibility, ambition, trustworthiness, reliability, motivation, communication skills, ability to work under pressure, communication with customers/clients, interpersonal communication with co-workers, oral presentation skills, and a willingness to learn are important for economics, management, and marketing graduates and also for social and humanities graduates [30,61,62] as seen by both graduates and companies.…”