Employee Choice Of Voice: A New Workplace Dynamic

Miles, S.; Muuka, Gerry Nkombo

doi:10.19030/jabr.v27i4.4659

Cited by 12 publications

(16 citation statements)

References 24 publications

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“…This leads to an increased power over their employers' reputation because social media gives employees the opportunity to make their employee voice heard not only in the real world but especially in the virtual one. 26,27,28 Intentionally expressing employee voice via social media channels can seriously harm an organization's reputation. Employee voice can be defined as "an employee's attempt to use either organizationally sanctioned or unsanctioned media or methods for the purpose of articulating organizational experiences and issues or influencing the organization, its members, or other stakeholders".…”

Section: 2mentioning

confidence: 99%

“…Employee voice can be defined as "an employee's attempt to use either organizationally sanctioned or unsanctioned media or methods for the purpose of articulating organizational experiences and issues or influencing the organization, its members, or other stakeholders". 28 The real threat to organizations is the employees' power to spread their dissent as private individuals 29 via unsanctioned media such as Web 2.0 applications 26,27,28 so that employee voice no longer stays within organizations. Instead, due to the inherent characteristics of social media such as the real-time communication, ease of access and widespread adoption of Web 2.0, these differences of opinion can be spread "unfiltered" 29 outside the company on a global scale, reaching vast numbers of Web 2.0 users within seconds.…”

Section: 2mentioning

confidence: 99%

“…Instead, due to the inherent characteristics of social media such as the real-time communication, ease of access and widespread adoption of Web 2.0, these differences of opinion can be spread "unfiltered" 29 outside the company on a global scale, reaching vast numbers of Web 2.0 users within seconds. 27,28 Expressing dissent via private online accounts might lead to declined consumer trust in the company. 30 The unhindered access to global stakeholders is further exacerbated by the fact that the publication of negative content by one single employee can be enough to draw the attention of large amounts of people to organizational shortcomings.…”

Section: 2mentioning

confidence: 99%

“…"The actions of a few bad apples can be devastating to many". 25 Various possibilities exist for employees to become global publishers 27,28 : Examples are websites specifically dedicated to give employees the possibility to air their work-related grievances (e.g. AboutMyJob.com or EmployeeDirt.com), video uploads on YouTube showing internal work processes that do not comply with legal standards or using Twitter as a way to complain about the employer's product offerings.…”

Section: 2mentioning

confidence: 99%

“…26 This can turn into a vicious circle: employees that do not have the feeling to be heard by their employer undergo increased dissatisfaction. 27 The consequences of negative employee voice are described in impressive terms in the literature: public dissent can "cause substantial damage" 29 to a company's reputation, "employee voice can be […] a time bomb waiting to explode" leading to "sustain[ed] serious collateral damage" that can be "devastating" 28 and "unrecoverable […], or at least a public relations nightmare". 27 Further on, negative publications by employees have the potential to "detract from an organization's desired image and its desire for competitive advantage" 27 .…”

Section: 2mentioning

confidence: 99%

See 4 more Smart Citations

Business reputation and social media: A primer on threats and responses

Horn¹,

Taros²,

Dirkes³

et al. 2015

J Direct Data Digit Mark Pract

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With the emergence of the Interactive Web or (Web 2.0), social media applications gained enormous popularity among Internet users forcing businesses to adapt their marketing strategies and engage the social media as part of their marketing toolbox. The social media has empowered the public and weakened the position of businesses by exposing them to negative publicity, customer attacks and reputation damage. This study analyzes the threat of social media to the corporate reputation that can be damaged by three different actors: the customer, the employee and the corporation itself. We review the literature about the impact of each of these actors and assess the findings by means of real-life cases. Based on the findings, social media reputation threats are discussed in light of corporate response strategies. The results indicate that organizations need to develop a portfolio of response strategies with several approaches specifically relating to each of the three actors of reputation damage; the best policy of businesses to successfully manage their reputation is to create an organization capable of managing the risks to corporate reputation arising from employees and the corporation itself. The real-life cases indicate a lack of organizational knowledge on how to effectively manage social media risks, highlighting the need for businesses to update their knowledge on using the social media as part of their marketing toolbox. Finally the various response strategies are classified according to the source of the reputation threat.

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Section: 2mentioning

confidence: 99%