“…While a unique BA competence can be created through the structures of existing BA technological and organizational resources, in this sense, two keys to BA competencies have been identified: rapid insight and widespread use; simultaneously, both are basic dimensions of BA resources since they are playing a significant role in expanding business value (Wixom & Watson, 2001;Popovič et al, 2010;Cosic et al, 2015;Wang & Byrd, 2019). However, in order to genuinely comprehend the competency, the individuals who involve in the process, the individual and collective skills employees should own, and the behaviours they should involve in, whether on an individual or collective level for process implementation; as employees' competencies found to be a vital resource of success and effectiveness (Wright et al, 2001;Clulow et al, 2007;Salman & Ganie, 2020). In fact, the individual competencies of employees were found to be a determinant of effectiveness (Wright et al, 1998), mediating the relationship between human resource development and effectiveness (Otoo, 2019); improving organizational effectiveness (Potnuru & Sahoo, 2016).…”