“…The respondents consider fair work to be diverse and inclusive and to guarantee equal opportunities, dignified salaries, flexible timetables, etc. This is evidenced by different answers, such as “a hotel where clients and workers are respected and have their rights”; “a hotel where all departments are important”; “a business that is based on diversity and respects gender, sexual orientation, ethnic characteristics” and “a hotel that unites workers and clients and contributes to and cares about society.” In other words, a hotel that ensures its employees’ professional and emotional satisfaction (Crespi-Vallbona and Mascarilla-Miró, 2018; Louzao and Crespi-Vallbona, 2022), promotes legal and social justice and has shared values and ethical capital (Cloke and Goldsmith, 2001; Boria-Reverter et al. , 2013).…”