“…Chapter 4, we explore, measure and document a core co-op peril with the aid of social exclusion and social mistreatment literature (e.g., Cullen et al, 2012;Duffy et al, 2002;Scott et al, 2013;Spector and Jex, 1998), predominantly relying on the voluminous ostracism research (e.g., Chernyak and Zayas, 2010;Ferris et al, 2008;O'Reilly et al, 2014;Robinson et al, 2013;Williams, 2001;Wolf et al, 2015;Zadro et al, 2005). Finally, in the same chapter (Chapter 4), we draw from critical relationship marketing research (e.g., Aurier and N'Goala, 2010;Morgan and Hunt, 1994;Sirdeshmukh et al, 2002;Verma et al, 2016 Vincent andWebster, 2013), eventually deliberating why scholars need to shed more light on the "dark side" of relationship marketing (Payne and Frow, 2017).…”