This article presents the results of research exploring the dynamics of recognition in the interactive work of female cashiers in supermarket chains in Santiago, Chile. Based on three dimensions of recognition configured from gendered elements of interactive service work, cashiers' recognition experiences are analyzed, considering their socio‐biographical trajectories, their link with the companies, and the dynamics of the trade they establish in customer service labor. Findings show ambivalent recognition processes combining those instituted “from above” by the administration and those articulated “from below” by families, professional peers, and customers in daily interactions. Based on the results, the article discusses the challenges for a research agenda on recognition at work capable of considering the gendered dynamics of work in the service sector.