Employer Attractiveness: Comparative Perceptions of Undergraduate and Postgraduate Students

Arachchige, B.J.H.; Robertson, Alan

doi:10.4038/sljhrm.v4i1.5616

Cited by 34 publications

(35 citation statements)

References 9 publications

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“…In today's turbulent environment, employees prefer the employers who equip them with latest knowledge and skills. Arachchige and Robertson (2013) added to this theory suggesting that attributes important to individuals are individual growth through the provision of numerous career opportunities and job security as well.…”

Section: Discussion On Findingsmentioning

confidence: 99%

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Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Hadi

Ahmed

2018

Administrative Sciences

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Owing to a "War for Talent" every organization is struggling for the best employer status. Thus, attracting, recruiting and retaining talented human capital is the primary focus of every organization. In this regard the aim of the present study is to answer the most frequent and recently asked question of what value(s) organization focus on the retention of their workforce? In so doing, Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further proceed with the study, data was purposively collected from 204 respondents from educational institutes of Pakistan. Findings of the study revealed that development value has a substantial relationship with employee retention. Since, development of new knowledge and skills results in the improvement of one's present job. Furthermore, limitations and implications of the study are discussed.

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Section: Discussion On Findingsmentioning

confidence: 99%

“…Increasing levels of importance for recognition of the workforce, employee skills, employee knowledge and employee experiences are the sources of value for the firm and its stakeholders. This is why recruitment and retention of employees has become a major concern for organizations (Arachchige and Robertson 2013).…”

Section: Introductionmentioning

confidence: 99%

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Hadi

Ahmed

2018

Administrative Sciences

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“…Cultivating an employer brand is a tool that is employed by organizations to recruit and retain the best caliber (Arachchige & Robertson, 2013). Acquired caliber are expected to carry on the organization's brand success and secure an ongoing profitability of the firm (Arachchige & Robertson, 2013).…”

Section: Employer Brandingmentioning

confidence: 99%

“…Acquired caliber are expected to carry on the organization's brand success and secure an ongoing profitability of the firm (Arachchige & Robertson, 2013). Thus, employer branding anchors on the belief that its outcomes will provide the company with a competitive edge (Arachchige & Robertson, 2013). …”

Section: Employer Brandingmentioning

confidence: 99%

The Relationship between Corporate Social Responsibility and Employer Attractiveness in Egypt: The Moderating Effect of the Individual’s Income

Ibrahim

2017

CMR

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Corporate social responsibility activities can generate many forms of competitive advantage. Employer attractiveness, among others, is one them. Simultaneously, the global talent shortage and the national labor market dynamics render talent attraction a big challenge for organizations in Egypt. The relationship between corporate social responsibility and employer attractiveness was neither tested in Egypt, nor moderated by the individual's income. The main motivation behind this study is to close these gaps. For this purpose, the conceptual framework proposes that there is a positive relationship between corporate social responsibility and employer attractiveness, and that this relationship is moderated by the individual's income. The study was conducted at a private university in Cairo. Masters of business administration students were surveyed using non-probability convenience sampling. Data were analyzed using one-way and two-way Analysis of Variance. Findings indicate that there is a strong positive relationship between socially responsible organizations and their attractiveness as employers. Supporting Carroll's 1979 framework of the relative importance of corporate social responsibility dimensions, the economic responsibility has the highest effect on employer attractiveness, followed by the legal responsibility, and then the discretionary one. Results also show that the individual's income does not moderate the relationship. These findings act as a valuable guide for human resources practitioners on how to develop an effective employer branding strategy.

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“…Attractiveness is the benefits that a potential employee sees in an employment of a specific organization (Berthon et al, 2005;Siverston, Nilsen & Olafsen, 2011). Also, it is identified that the employer attractiveness is the aim of the 'external brand image' of an organization (Arachchige & Robertson, 2013). So, attractiveness is the expected outcome of the process of employer branding.…”

Section: Attraction Vs Recruitmentmentioning

confidence: 99%

The Connection of Employer Branding to Recruitment: A Critique

Weerawardane

Weerasinghe

2018

Kelaniya J. Hum. Res. Mgt.

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The present paper reviews and summarizes the key findings of research on the connection of employer branding to employee recruitment with the prime focus of bridging the lacuna in extant literature, due to the inconsistency of aforesaid association across different contexts. Hence, building on social identity theory and job signaling theory, a content analysis of relevant research articles up to date was conducted. It is found that, more the organization/employer looks prestigious the more potentials will get attracted to the organization as being a member of it will improve the self-image too. Also found that, more the organizational attributes do match the personality / personalities of job seeks and communicate it properly, more the potentials will get attracted. The findings of the current review support the general notion that the congruence between individual identity and organizational identity plays a critical role in employer branding which in turn positive outcomes in the domain of recruitment

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Employer Attractiveness: Comparative Perceptions of Undergraduate and Postgraduate Students

Abstract: In many countries the employer brand is fast becoming an integral facet of an

Cited by 34 publications

References 9 publications

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

Role of Employer Branding Dimensions on Employee Retention: Evidence from Educational Sector

The Relationship between Corporate Social Responsibility and Employer Attractiveness in Egypt: The Moderating Effect of the Individual’s Income

The Connection of Employer Branding to Recruitment: A Critique

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