2021
DOI: 10.5937/intrev2103137t
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Employer brand and affective commitment of employees

Abstract: The existing situation on labor market has been characterized by a shortage of highly qualified efficient personnel for many years. Company staff is a unique competitive resource and source of profit in any organization. A strong employer brand is a basic foundation for the strategic success of an organization, as it forms the positive attitude of employees and ensures their affective engagement. More and more Russian and international organizations have to resort to new tools to attract, retain, manage staff … Show more

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Cited by 2 publications
(2 citation statements)
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“…Implementation and modeling of the training plan are directly related to the previous analysis of organizational and individual needs, to gather sufficient information regarding personal preferences, motivation, level of talent, and experience, to enable realistic and visible improvement of employee performance (Morley et al, 2016). Talent management involves aligning the capabilities and abilities of employees and the goals of an organization (Bartosik & Wiścicka, 2021;Tsareva, 2021). The goal is to form a group that enables efficient transfer of knowledge according to everyday business activities and thus ensuring incremental growth of individual and organizational performance (Sung & Choi, 2018).…”
Section: Relationship Between Training Activities and Performance Out...mentioning
confidence: 99%
“…Implementation and modeling of the training plan are directly related to the previous analysis of organizational and individual needs, to gather sufficient information regarding personal preferences, motivation, level of talent, and experience, to enable realistic and visible improvement of employee performance (Morley et al, 2016). Talent management involves aligning the capabilities and abilities of employees and the goals of an organization (Bartosik & Wiścicka, 2021;Tsareva, 2021). The goal is to form a group that enables efficient transfer of knowledge according to everyday business activities and thus ensuring incremental growth of individual and organizational performance (Sung & Choi, 2018).…”
Section: Relationship Between Training Activities and Performance Out...mentioning
confidence: 99%
“…In order for the organization to operate successfully and make a profit, it is necessary to constantly control and maintain the career progress and satisfaction of employees, because its success is based on satisfied and advanced human resources (Ilic, 2020). Company staff is a unique competitive resource and source of profit in any organization (Tsareva, 2021). Within business units, some employees show a higher degree of affinity and potential for the acquisition of new knowledge compared to others, which organizations need to recognize and enable this group to develop to maximize individual and group capacity.…”
Section: Introductionmentioning
confidence: 99%