Employer branding and employees’ commitment in international enterprises

Kacprzak, Anna; Kacprzak, Marzena; Wielewska, Izabela

doi:10.29119/1641-3466.2021.152.6

Cited by 2 publications

(2 citation statements)

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“…The consequence of virtuality is also a sense of isolation, which reduces team cohesion and trust between its members. All these factors have a significant impact on the formation of employer branding, which renders them a priority for project managers (Kacprzak et al, 2021).…”

Section: The Functioning Of Virtual Project Teams During the Covid-19...mentioning

confidence: 99%

Building Trust in Virtual Project Teams During the Covid-19 Pandemic – The Viewpoint of Project Managers from Poland, France and Germany

Kacprzak,

Wielewska

et al. 2022

ERSJ

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Purpose:The aim of the research was to determine the factors conducive to building trust in virtual project teams during the COVID-19 pandemic. Project/Methodology/Approach: The theoretical-cognitive goal was a substantive review of the subject literature and scientific studies in the field of broadly understood trust-building in virtual project teams. The analysis of the presented problem made it possible to notice the key problems that occur when building trust between the team members and the project manager. The key problem was building trust in a team that carried out its activities virtually. Conclusions: The conclusions drawn will enable an in-depth analysis of key problems in managing a virtual project team during a crisis and will permit the adaptation of appropriate methods and techniques of project management to the project stakeholders' expectations.Practical implications: Creating a code of good practice for managing a virtual project team during the time of a crisis, including the COVID-19 pandemic Originality/Value: The authors present trust-building in the team as one of the most significant elements affecting the team's results, which is why it is becoming necessary to implement good practices in the practice of managing a virtual team, especially during and after the COVID-19 pandemic.

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Section: The Functioning Of Virtual Project Teams During the Covid-19...mentioning

confidence: 99%

Building Trust in Virtual Project Teams During the Covid-19 Pandemic – The Viewpoint of Project Managers from Poland, France and Germany

Kacprzak,

Wielewska

et al. 2022

ERSJ

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“…A strong employer brand is based on a company's unique identity and culture, which attracts both potential and existing employees of the company. The key are attractive job opportunities and working conditions that meet the needs of potential and existing employees (Kacprzak, Kacprzak & Wielewska 2021). Their positive experience creates a positive image of the company as a good employer in their minds.…”

Section: Introductionmentioning

confidence: 99%

Employer Branding of Wine Companies in the Czech Republic: Using Social Networks When Recruiting New Employees

Skýpalová,

Nováková,

Šikýř

et al. 2023

Economy & Business

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The idea of employer branding has been around for ages, however, in the twentieth century the concept of employer branding has evolved to become a more strategic tool to attract and retain talent.Companies have begun to focus on building a strong employer brand founded on an engaging company culture, a favorable work environment, and socially responsible behavior. Effective employer branding is also very important for wine companies if they want to succeed in today's competitive labor markets and attract and retain the right people. One of the trendy ways to present the employer brand and reach potential job seekers is the use of social networks. The article presents the findings of the research of selected wine companies in the Czech Republic conducted by authors to find out whether and how the wine companies use social networks when attracting potential job seekers. The research was based on an analysis of the use of social networks by selected wine companies and two questionnaire surveys, the first among employees of selected wine companies and the second among potential job seekers in wine companies from among the general public. The findings revealed that newer social networks such as TikTok or Twitter are hardly used by wine companies, on the contrary, classic Facebook and Instagram are still the most popular. The surveyed wine companies have considerable room to improve the promotion of the employer brand through social networks. Wine companies have a significant challenge to improve the promotion of their employer brand through social networks.

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Employer branding and employees’ commitment in international enterprises

Cited by 2 publications

References 0 publications

Building Trust in Virtual Project Teams During the Covid-19 Pandemic – The Viewpoint of Project Managers from Poland, France and Germany

Building Trust in Virtual Project Teams During the Covid-19 Pandemic – The Viewpoint of Project Managers from Poland, France and Germany

Employer Branding of Wine Companies in the Czech Republic: Using Social Networks When Recruiting New Employees

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