Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

Kaur, Prabhjot; Malhotra, K. C.; Sharma, Sanjeev Kumar

doi:10.1177/2319510x20931716

Cited by 35 publications

(38 citation statements)

References 47 publications

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“…For instance, organizations providing employees with distinctive value propositions could nurture emotional and psychological attachment that might transfer to employees’ intentions to stay (Binu Raj, 2020). With few studies reflecting the likely influence of EB characteristics on employee work-related outcomes (Arasanmi & Krishna, 2019; Kaur et al, 2020), this study extends the mainstream research by developing a framework integrating EB, employee retention (ER) and organizational identification (OI) as a moderator.…”

Section: Introductory Backgroundmentioning

confidence: 92%

“…Additionally, it is evident that the strategy of EB has mostly been assessed to directly impact employees’ work-related attitudes and behaviours (Kashyap & Verma, 2018; Rana & Sharma, 2019; Tanwar, 2016; Tanwar & Prasad, 2016b). Although, past studies have made an attempt to integrate the framework of psychological contract (Tanwar & Prasad, 2016a), person-organization fit (Tatar & Ergun, 2018), and job satisfaction (Kaur et al, 2020), Tanwar and Kumar (2019) identified the need to understand the role of social identity theory (SIT) to advance comprehension in the EB literature. SIT argues that EB is likely to affect employees’ identification where a sense of oneness and belongingness for an organization (Ashforth & Mael, 1989) could impact employees’ thoughts of quitting the job (Mael & Ashforth, 1995; Neill & Gaither, 2007; Randsley de Mouraet al, 2009).…”

Section: Introductory Backgroundmentioning

confidence: 99%

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Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Khan

Bharadwaj

Khatoon

et al. 2021

Management and Labour Studies

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The purpose of this study is to examine the relationship between employer branding and employee retention. Moreover, this article investigates the moderating effect exerted by organizational identification in the relationship between employer branding and employee retention. The research is cross-sectional with the data gathered from Indian IT employees through a self-administered questionnaire. The data were analysed using regression and PROCESS Macro. The findings provide empirical insights on how employer branding helps in transferring to retaining employees. Also, the moderation analysis highlights the importance of organizational identification in ensuring employees’ long-term association with an organization. The results explicate the criticality of a positive identity in strengthening the effect of employer branding on employee retention. Despite numerous studies, the literature lags in understanding the role of organizational identification as a catalyst in the relationship between employer branding and employee retention.

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Section: Introductory Backgroundmentioning

confidence: 92%

Section: Introductory Backgroundmentioning

confidence: 99%

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Khan

Bharadwaj

Khatoon

et al. 2021

Management and Labour Studies

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“…if employees feel that the organization has fulfilled psychological contract, they are likely to engage in citizenship behavior (Ahmad and Zafar, 2018). According to Kaur et al (2020), employers who invest time and resources in planning their employer brand strategy, experience greater employee satisfaction, which would ultimately drive employees to engage in OCB. Besides, positive EBE enhances employee's trust which predicts important employee behavior including OCB (Yadav et al, 2020).…”

Section: Conceptual Framework and Hypotheses Development Employer Brand Experience And Organizational Citizenship Behaviormentioning

confidence: 99%

Employer brand experience and organizational citizenship behavior: mediating role of employee engagement

Gupta

Bhasin

Mushtaq

2021

APJBA

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PurposeThe purpose of this paper is to investigate how employer brand experience (EBE) impacts organizational citizenship behavior (OCB). In addition, it aims to identify the mediating role of employee engagement (EE) in relationship between EBE and OCB.Design/methodology/approachTo test the research hypotheses, a web questionnaire was developed and data were collected from 426 respondents working in the Indian banking sector. Hypotheses were tested using structural equational modeling.FindingsEBE was positively related to OCB. The predicted mediating role of EE in the relationship between EBE and OCB was also supported.Research limitations/implicationsThe study is confined to the banking sector only, which limits the generalization of the findings.Practical implicationsThe results imply that firms should leverage on various dimensions of employer brand (EB) i.e. compensation, work–life balance, working environment, training and corporate social responsibility to enhance EE and OCB.Originality/valueThe research is among the very few to confirm the role of EBE vis-à-vis current employees especially in a collectivist society like India. The study also confirmed the mediating role of EE between EBE and OCB which have not been studied previously.

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“…Additionally, numerous empirical studies have considered the direct and indirect effects of certain behavioral factors like person-organization fit (Tanwar and Kumar, 2019), job satisfaction (Kaur, Malhotra and Sharma, 2020) and psychological contract (Ruchika and Prasad, 2019) to examine the relationship between EB dimensions and employee workrelated outcomes. Tanwar and Kumar (2019) called for additional research to explore the mediating effects of the social identity theory (SIT) to further the EB debate.…”

Section: Csr Employer Branding and Employee Retentionmentioning

confidence: 99%

Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention

Bharadwaj

Yameen

2020

MRR

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Purpose The study aims to explore the relationship between the employer branding (EB) dimension of corporate social responsibility (CSR) and employee retention (ER) while testing for organizational identification (OI) as a mediator, within a single framework. Design/methodology/approach The study is cross-sectional, and the data were collected from 126 employees working in the Indian information technology (IT) companies. Regression technique and PROCESS macro were deployed to analyze the data. Findings The findings asserted that, first, the EB dimension of CSR influences ER. Second, CSR significantly affected OI and was found to be a strong predictor of ER. Third, the relationship between CSR and ER is mediated by OI. Practical implications Organizations should embed ethical stance in their policies, practices and procedures to retain a skilled workforce. Further, CSR as an EB dimension, while being imperative for improving employee-related outcomes, does not necessarily help to enhance retention of employees unless the employees build a strong identity with their work organization. Social implications The study connotes that organizations should be more socially responsible for achieving better employer status among various stakeholders. A well-designed strategy pertaining to CSR may increase the reputation of an employer as an attractive place to work for current and prospective employees. Originality/value The paper examined CSR as an important attribute of employer branding for retaining competent employees in the Indian setting; studies on CSR as an EB dimension are limited. The results focus on embracing socially responsible behavior of organizations and on examining the role of OI as a mediating variable.

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Employer Branding and Organisational Citizenship Behaviour: The Mediating Role of Job Satisfaction

Cited by 35 publications

References 47 publications

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Assessing the Nexus Between Employer Branding and Employee Retention: Moderating Role of Organizational Identification

Employer brand experience and organizational citizenship behavior: mediating role of employee engagement

Analyzing the mediating effect of organizational identification on the relationship between CSR employer branding and employee retention

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