“…Literature discussing the rise of employer engagement in activation uses a variety of concepts: demand-oriented approach, demand-led approach, demand-side approach, matching approach, employer-oriented approach, employer orientation, combined approach Rik van Berkel (Fletcher, 2004;Gore, 2005;Spoonley, 2008;Sowa et al, 2015;Bredgaard, 2018;Frøyland et al, 2018;Orton et al, 2018;Castillo, 2019). To a certain extent these concepts reflect various types of employer engagement.…”