“…Freeman et al (2010, p. 28) stated that: "If trade-offs have to be made, as often happens in the real world, than the executive must figure out how to make the trade-offs, and immediately begin improving the trade-offs for all sides." To give more guidance in such situations, stakeholder theory has been combined with many ethical approaches like those of Rawls 11/49 (Phillips, 1997), deontologists (Bowie, 1999), critical theorists (Reed, 2002), and libertarian scholars (Freeman and Philips, 2002).…”