2015
DOI: 10.11114/smc.v3i1.683
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Employing Search Engine Optimization Techniques in Online News Articles

Abstract: Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism. According to resea… Show more

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Cited by 36 publications
(28 citation statements)
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“…SEO can be applied to many different websites and can target different types of search, including image-video search, local, news or academic search [31][32][33]. It is also very closely connected to e-Commerce websites [34].…”
Section: About Seomentioning
confidence: 99%
“…SEO can be applied to many different websites and can target different types of search, including image-video search, local, news or academic search [31][32][33]. It is also very closely connected to e-Commerce websites [34].…”
Section: About Seomentioning
confidence: 99%
“…Based on what is known about SEO and the news websites [33,40,44], this study tries to expand the relevant literature by finding if the most important news websites of the world, Greece, and Cyprus allow their users to comment on the news articles of the websites. Through that method, it should be apparent whether they allow dynamic interaction between the users and the professionals of the field.…”
Section: Methodsmentioning
confidence: 99%
“…The engagement and the more prolonged presence of a user on a website are linked with the bounce rate, which in turn is an element associated with SEO [39]. Additionally, according to Veglis and Giomelakis [40] the "strong" content is supposed to be one of the most important SEO tactics.…”
Section: News Websites Users' Comments and Seomentioning
confidence: 99%
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