Empowering Informed Life Insurance Decisions: The Impact of Financial Literacy on Framing Effects

Bhatia, Ritika; Bhat, Anil K.; Tikoria, Jyoti

doi:10.1080/15332969.2024.2415759

Services Marketing Quarterly

2024

DOI: 10.1080/15332969.2024.2415759

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Empowering Informed Life Insurance Decisions: The Impact of Financial Literacy on Framing Effects

Ritika Bhatia,

Anil K. Bhat,

Jyoti Tikoria

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Empowering Informed Life Insurance Decisions: The Impact of Financial Literacy on Framing Effects

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References 45 publications

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