Empowering Museum Educators to Evaluate

Kubarek, Joy; Trainer, Laureen

doi:10.1179/1059865014z.00000000072

Cited by 1 publication

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“…Evaluation of programs or interpretive elements need not be complex in order to provide important insights (Foster 2008). Yet practitioners in the informal learning and interpretive profession may often feel they lack the time, resources, or expertise to effectively evaluate their work (Kubarek and Trainer 2015). With even a simple methodology, however, practitioners can glean valuable insights that can help them be sure they are making wise investments in programs and collateral for the visitors that come through their doors.…”

Section: Discussionmentioning

confidence: 99%

Can interpretive graphics influence visitor behavior in an exhibit space?

Price

Monahan

Bergren

2018

Journal of Interpretation Research

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Exhibit signage and graphics projects are most successful when they involve collaborative planning and formative evaluation throughout the process. Lincoln Park Zoo set out to combine interpretive best practices and visitor evaluation methods for the newly renovated eastern black rhinoceros yard in 2010. Evaluation methods included prototyping, visitor tracking, and informal interviews. After installation of the new graphics, visitor time spent looking at both the signs and the exhibit increased. Results were most significant among male visitors. The study indicates that hands-on non-personal media of this nature can have a significant effect on visitor behavior in an exhibit space. It also provides a model for making data-informed decisions regardless of limited budgets or resources.

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Section: Discussionmentioning

confidence: 99%