2012
DOI: 10.12816/0003750
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Empowering National Development in Nigeria through Appropriate National Communication Policy

Abstract: Development is a noticeable growth from one state or stage to another which is higher, desirable, or more advanced than the previous. For any nation to attain a desirable or laudable level of development there must be effective use of communication which has been severally identified as a major tool of mobilization. For development programs to be planned, implemented and rated at the end as successful, it must be all inclusive i.e. it must be spread across board to include both the rural and the urban areas. F… Show more

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Cited by 4 publications
(3 citation statements)
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“…It is necessary to point out that there is little or no problem in our national communication policy and the roles it has assigned to various media towards the achievement of national development, the problem lies in the execution of these roles (Adekoya and Ajilore, 2012). Pate, Akinfeleye, and Oso (2016) as reported in The Punch Newspaper, acknowledged the existence of Nigeria's communication policy but expressed concern about its poor implementation as a result of pervasive corruption, difficult operational climate, urban-centered journalism, weakening government investments, and failing public media sector.…”
Section: Introductionmentioning
confidence: 99%
“…It is necessary to point out that there is little or no problem in our national communication policy and the roles it has assigned to various media towards the achievement of national development, the problem lies in the execution of these roles (Adekoya and Ajilore, 2012). Pate, Akinfeleye, and Oso (2016) as reported in The Punch Newspaper, acknowledged the existence of Nigeria's communication policy but expressed concern about its poor implementation as a result of pervasive corruption, difficult operational climate, urban-centered journalism, weakening government investments, and failing public media sector.…”
Section: Introductionmentioning
confidence: 99%
“…The term national development refers to a sustainable growth and development of a nation to a more desirable one. National development is people oriented and its success is evaluated in terms of the impact it has had in improving the lot of the masses (Adekoya & Ajilore, 2012…”
Section: National Developmentmentioning
confidence: 99%
“…National Development is people oriented and its success is evaluated in terms of the impact it has had in improving the lot of the masses. Elugbe (2010) in Adekoya & Ajilore (2012) further stated that "national development refers among other things, to the growth of the nation in terms of unity, education, economic well-being and mass participation in government" (p. 66). The media is seen as an agent of change and development, hence, the development of a nation is assured when the media are utilized for societal and human enlightenment, through sourcing and dissemination of information and educating the masses.…”
Section: The Media and National Developmentmentioning
confidence: 99%