Empowerment Digital Strategies for Medium Small Enterprises

Abstract

MSMEs have a strategic role in strengthening the local and national economy. MSMEs have advantages because business actors move in various business fields and directly touch the interests of the community. Especially in the Manado city, MSMEs play a role in increasing economic growth so that the optimization of the role of MSMEs will provide synergy and positive acceleration towards regional development. The aim of this study (1) find out the profile and problems of MSMEs, (2) To analyze MSME business and development strategies. Management of the MSMEs business, still has to get serious and very strategic attention, so it must be considered the local government, and related parties, considering the average MSMEs in the Manado city the business management is still simple, locally oriented, and have not business development plan, the reason that they are still oriented to survive competition and limited business capital.

The Influence of Service Quality, Price Perceptions and Experiential Marketing on World of Mouth in Mandiri Bina Prestasi University (Umbp) Students

“…Higher education is one of the educational institutions that is expected to be able to answer future challenges, moreover, the increasingly tight competition in the world of work. According to Soegoto (2008), a tertiary institution can be seen as a professional organization, whose results and impact on society are largely determined by the ability and performance of the academic community which is marked by creativity and ingenuity. Graduates must have high knowledge and competence.…”