The subject-related literature provided information about the skills, education, and formal competencies required
to join teams working on the innovation process. According to findings presented in this article, the previous studies have investigated
insufficiently the gender-related issues in the decisions of managers who involve specialists in the innovation process. Thus, the purpose
of this research was to identify, examine, and describe differences in the participation of men and women in the innovation process,
considering their personal characteristics, attitudes, and behaviours. The research covered 1,164 innovative companies – beneficiaries of
the European Union Cohesion Policy of 2007–2013. The survey was distributed independently to women and men participating in innovative
activities in the researched companies. Two independent responses were received from each company; thus, two independent data samples were
created. Both data composition and preliminary analysis adhere to the requirements of Principal Component Analysis. The results allow for
the new design proposal to increase the effectiveness of teams working on innovation-focused tasks. In addition to education and experience,
managers can now consider personal characteristics and better select women and men to drive innovation.