This article analyzes innovation and entrepreneurship in Peru, exploring its ecosystem, challenges, opportunities, and the influence of various internal and external factors in this context. Despite significant obstacles such as limited access to financing and institutional support, there is evidence of untapped potential and promising growth. Through the analysis of successful cases like Culqi, Laboratoria, and Agricoolture, valuable lessons are highlighted, including the importance of understanding the market, generating social and economic impact, innovating sustainably, and demonstrating resilience and adaptability. An inclusive, sustainable, and problem-solving approach to innovation and entrepreneurship is recommended, calling on ecosystem actors and policymakers to strengthen their support efforts. This study provides a comprehensive overview of innovation and entrepreneurship in Peru, laying a valuable foundation for future research and actions in this field.