Enabling employees and breaking down barriers: behavioural infrastructure for pro-environmental behaviour

Lockrey, Simon; Brennan, Linda; Verghese, Karli; Staples, Warren; Binney, Wayne

doi:10.4337/9781786432834.00022

Cited by 6 publications

(6 citation statements)

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“…For an SC to be identified, we must first take the position that people's lived experiences and their social and physical environments impact their behaviours. This is because consumers are embedded in an ecological system that consists of actors, acts, and interactions [13]. Within this system, humans are also affected by their own cognitive and metacognitive influences as well as their personal characteristics [14,15].…”

Section: Systems Thinkingmentioning

confidence: 99%

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An Integrated Model of the Sustainable Consumer

Phan-Le,

Brennan,

Parker

2024

Sustainability

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The term ‘sustainable consumer’ (SC) is used across various knowledge domains, from sustainable consumption, green marketing, sustainability, and social change to social marketing for sustainability issues. However, the term SC lacks a precise definition, which leads to the inaccurate evaluation and measurement of the impact of green marketing or social marketing campaigns on consumption—sustainable or otherwise. This paper develops a framework to clarify the term ‘sustainable consumer’ to assist both scholars and practitioners. The application of systems thinking was applied to the extant literature to theorise the SC. This conceptual paper provides a new framework for theorising SCs: the integrated model of the sustainable consumer (ISMC). This framework emphasises the interconnected relationships of influences within the SC profile to assist scholars in examining SCs within these systems with precision. We contend that, to promote and maintain the desired sustainable consumption for long-term effects, researchers and practitioners should consider the impact not only of the socio-psycho-demographic characteristics but also the connection of the person to the environment and their community, in addition to their worldviews. The framework presented here challenges linear models by proposing a nested, dynamic structure that recognizes the interconnected influences within the sustainable consumer’s ecosystem. The framework also enables a targeted intervention design according to the layer and element and permits more precise evaluations of behaviour change campaigns’ effectiveness.

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Section: Systems Thinkingmentioning

confidence: 99%

“…All these approaches have been more or less successful in categorising SC behaviours. However, we do not yet know if these behaviours define the SC or if the behaviours are merely acts that come about as a result of the socio-ecological system and the extant behavioural infrastructures [13].…”

Section: Sustainable Consumers' Personal Characteristicsmentioning

confidence: 99%

An Integrated Model of the Sustainable Consumer

Phan-Le,

Brennan,

Parker

2024

Sustainability

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“…We have a practical approach to consumer choices; consumer behavior research could be concentrated more on studying actual product decision rather than environmental attitudes (Rokka and Uusitalo 2008). Move towards understanding 'actual behaviours within their decision-making contexts' (Lockrey et al 2018).…”

Section: The Ecofriendly Frameworkmentioning

confidence: 99%

Investigation of Social Opinion on Green Lifestyle and Eco-friendly Buildings. Decision Making Criteria

Shatrevich

Voronova²,

Bajāre³

2021

sace

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The present paper develops decision-making criteria through literature research to assess the social opinion on green life style and eco-friendly buildings. Validity of criteria was ensured among company executives and academic staff, based on elaborated criteria small pilot survey was performed and analysed. Current research focuses on the influence of demographic variables (e.g., age, gender) and individual subjective characteristic factors; external influencing factors (e.g., social norms, policies) are not used. According to the research results, our concept helps to outline the most crucial factors in industry regarding customer subjective requirements on eco-friendly building and innovative building materials. Nowadays companies need to meet customer requirements in order to adjust them in terms of eco-innovation approach and industry’s green ecosystem development and remove the gaps in value preposition. This paper helps to investigate respondents’ awareness, requirements, and willingness-to-pay for the eco-friendly houses.

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“…Regulatory agencies such as governmental agencies and industry bodies possess legitimate power to intervene in a social marketing system when they believe that the established rules are not being adhered to by specific stakeholders and there is the potential to harm more-vulnerable stakeholders (Weiss, 2014). Legitimation and concomitant theories such as structuration is a relatively new theme in social marketing systems, especially in relation to environmental issues (Lockrey et al , 2018). Important to this conceptualisation is that legitimate power is conferred by actors to other actors within the system.…”

Section: Power Asymmetry In Social Marketingmentioning

confidence: 99%

Building positive resilience through vulnerability analysis

Kubacki

Siemieniako

Brennan

2020

JSOCM

Self Cite

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Purpose The purpose of this paper is to propose an integrative framework for vulnerability analysis in social marketing systems by identifying, investigating and problematising the relationships among several interrelated concepts, including power, power asymmetry, vulnerability and resilience, in the context of social marketing systems. Design/methodology/approach This is a conceptual paper synthesising literature from social marketing, sociology and marketing management. Findings The main outcome of the discussion is a proposed integrative framework for vulnerability analysis. The framework identifies the main groups of stakeholders within a social marketing system and the bases for their power and consequential power asymmetries. It focusses on the types and states of vulnerability to identify the distinct characteristics of the social conditions of vulnerability for micro-level system actors. It leads to building positive resilience through efforts aiming to change the power asymmetries at the downstream, midstream and upstream levels. Originality/value The integrative framework for vulnerability analysis answers the call from Wood (2019) for the development of practical approaches to better understand resilience-building approaches in social marketing programmes. The framework provides reconciliation for diverse dimensions of vulnerability as a natural characteristic of all social marketing systems and as a universal, constant and inherent social condition.

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Enabling employees and breaking down barriers: behavioural infrastructure for pro-environmental behaviour

Cited by 6 publications

References 0 publications

An Integrated Model of the Sustainable Consumer

An Integrated Model of the Sustainable Consumer

Investigation of Social Opinion on Green Lifestyle and Eco-friendly Buildings. Decision Making Criteria

Building positive resilience through vulnerability analysis

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