Enabling factors for adopting sustainable, organic wine production

Abstract

PurposeThis study expands the debate on the reasons that wine producers adopt sustainable, organic wine production. It aims to ascertain the enabling factors facilitating behavioral intention regarding such an adoption and whether these factors can be combined in a conceptual, measurable model.Design/methodology/approachA sample of 157 Italian winery companies was used. Results were analyzed through the unified theory of acceptance and use of technology model, various quantitative methods and a multi-regression model.FindingsGender, age, role, experience in the sector and company existence do not affect behavioral intention. Conversely, performance expectancy, effort expectancy, social influences, facilitating conditions, attitude and self-efficacy strongly affect behavioral intention, whereas the determinant anxiety has a negative effect. Further, four factors account for most of the variability in behavioral intention.Research limitations/implicationsThe research is limited to Italian wine producers, and the discussion is based on quantitative results alone. Qualitative data would probably produce a richer, more comprehensive understanding of some phenomena.Practical implicationsManagers and entrepreneurs intending to invest in organic wine production can gain a detailed understanding of factors that affect the behavioral intention toward these technologies by comparing their attitudes with those of Italian producers.Originality/valueSeveral studies have focused on wine consumers' behavior, but very few have investigated wineries' intention to adopt organic wine technology and the likely driving factors.

Exploring Corporate Social Responsibility in the Italian wine sector through websites

“…In this context, CSR is progressively gaining importance in the wine sector too (Barber et al , 2006; Cobelli et al , 2021). The discussion about this relevant topic in the field of wine is closely linked to the sustainability concept.…”

“…In particular, scholars have investigated the impact of CSR disclosure on consumer's decision-making process (Pradhan, 2018). Accordingly, websites should be considered a proper communication channel to reach consumers (Hollebeek et al , 2007; Yen, 2014; Cobelli et al , 2021). More specifically, online disclosure should support companies in enhancing consumers' involvement in corporate social responsibility practices, influencing consumers' purchasing behaviour (Barber et al , 2006).…”

“…In particular, scholars have investigated the impact of CSR disclosure on consumer's decision-making process (Pradhan, 2018). Accordingly, websites should be considered a proper communication channel to reach consumers (Hollebeek et al, 2007;Yen, 2014;Cobelli et al, 2021) social responsibility practices, influencing consumers' purchasing behaviour (Barber et al, 2006). Therefore, as suggested by Cobelli and Wilkinson (2020, p. 387), "consumer can easily access information about wine through the web and wine producers have the opportunity to expand into markets that may be unreachable otherwise".…”

“…In this context, the wine industry is particularly committed to implementing socially responsible practices, which could be an excellent opportunity for the overall sector (Cobelli et al , 2021). Furthermore, growing attention is being paid to health, food quality and safety, traceability and environmental issues with regard to wine products (Arcese et al , 2017).…”

Indian women consumers’ wine choice: a study based on conjoint analysis

“…Extant studies have identified several factors that influence a consumer's wine selection (Chaney, 2000; Cobelli et al , 2021; Cobelli and Wilkinson, 2020; Hollebeek et al , 2007; Duhan et al , 2019; Lategan et al , 2017; Quintal et al , 2017). However, most of these studies have been conducted in countries where the wine market has already reached the mature stage.…”