Services like telecommunication, messaging, radio/television broadcast, and Web browsing are increasingly using the same Internet Protocol (IP)-based transport technology. Converged IP next-generation networks (NGNs) will enable easier blending and personalization of those services. For popular content, technologies like caching, broadcasting, and multicasting aim to increase network efficiency but also introduce extra complexity and bandwidth overhead. Additionally, the sheer amount of available content and the increasing flexibility for the end user to request content at any time from any place make it increasingly difficult to determine content popularity in order to predict the efficiency of using content distribution techniques. This paper describes a model for wireless networks to use network characteristics and a prediction of the popularity distribution to calculate the optimal combination of unicast and broadcast techniques when offering a number of media channels to the end user. Furthermore, an approach is described to optimize personalized content distribution efficiency in converged IP NGN networks utilizing efficiency calculations with this model. © 2008 Alcatel-Lucent.commonly distributed content, i.e., television (TV) channels, with additional content aimed specifically at a particular user or user group. Such content may include overlay elements such as text, graphics, pictures, animations, or video clips, and additional or enhanced audio-and/or video-specific segments.Content distribution techniques mainly improve efficiency for "popular" content. However, personalization and an almost infinite choice of content make it difficult to determine content popularity at a specific moment in time. This paper describes a content distribution efficiency model for wireless networks and proposes a dynamic mechanism to provide efficient