2016
DOI: 10.4018/978-1-4666-8629-8.ch011
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Enabling Open and Collaborative Public Service Advertising through Cloud Technologies

Abstract: The importance of cloud computing and its benefits for public sector has already been recognised by national and supranational organisations. Meanwhile, public service advertising is seen as a powerful tool in the hands of public administrations in raising awareness and changing public behaviour towards a social issue. After introducing the main concepts of cloud computing, this chapter describes an interactive, cloud-enabled platform for public service advertising. During the validation phase, which involved … Show more

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