Abstract:The importance of cloud computing and its benefits for public sector has already been recognised by national and supranational organisations. Meanwhile, public service advertising is seen as a powerful tool in the hands of public administrations in raising awareness and changing public behaviour towards a social issue. After introducing the main concepts of cloud computing, this chapter describes an interactive, cloud-enabled platform for public service advertising. During the validation phase, which involved … Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.