Transition metal-catalyzed addition of organometallics to aryl(alkyl)alkynes has been well known to proceed with the regioselectivity in forming a carbon–carbon bond at the alkyl-substituted carbon (
β
-addition). Herein, the reverse regiochemistry with high selectivity in giving 1,1-diarylalkenes (
α
-addition) was realized in the reaction of arylboronic acids with aryl(alkyl)alkynes by use of a rhodium catalyst coordinated with a chiral diene ligand, whereas the arylation of the same alkynes proceeded with the usual regioselectivity (
β
-addition) in the presence of a rhodium/DM-BINAP catalyst. The regioselectivity can be switched by the choice of ligands on the rhodium catalysts. This reverse regioselectivity also enabled the catalytic asymmetric synthesis of
phoenix
-like axially chiral alkylidene dihydroanthracenes with high enantioselectivity through an
α
-addition/1,4-migration/cyclization sequence.