As part of the fourth Statistical Assessment of Modeling of Proteins and Ligands (SAMPL4, sampl.eyesopen.com) prediction challenge, the strength of association of nine guests (1–9) binding to octa-acid host (OA) was determined by a combination of 1H NMR and Isothermal Titration Calorimetry (ITC). Association constants in sodium tetraborate buffered (pH = 9.2) aqueous solution ranged from 5.39 × 102 M−1 in the case of benzoate 1, up to 3.82 × 105 M−1 for trans-4-methylcyclohexanoate 7. Overall, the free energy difference between the free energies of complexation of these weakest and strongest binding guests was ΔΔGº = 3.88 kcal mol−1. Based on a multitude of previous studies, the anticipated order of strength of binding was close to that which was actually obtained. However, the binding of guest 3 (4-ethylbenzoate) was considerably stronger than initially estimated.