Encoding destination messages in media coverage of an international event: A case study of the European athletics indoor championships

Jutbring, Henrik

doi:10.1016/j.jdmm.2013.12.004

Cited by 7 publications

(9 citation statements)

References 23 publications

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“…Furthermore, national Olympic teams that were spread around the country for training camps in the run up to the Games were accompanied by their media teams. Thus, tours and events for non-accredited media were key factors for showcasing different regions in the UK as the host country of the Olympic Games (Jutbring, 2014). Spreading media teams in different parts of the country was an initiative to overcome potential overtourism by attempting to shift tourists' attention from the host city via advertising and by reporting stories from various regions, cities and towns (added by VisitEngland and VisitBritain).…”

Section: Showcasing Destinations Beyond the Host Citymentioning

confidence: 99%

“…Indeed, this initiative in London and other parts of the country was considered a repositioning factor for the UK in relation to its domestic and international tourism. Journalists can add colour to their reports by finding useful stories and visuals from different parts of the host country (Chalip, 2004;Chalip and Heere, 2014;Jutbring, 2014). From a tourism perspective, the UK Government gave attention to non-accredited media early enough to capitalise on this factor.…”

Section: Showcasing Destinations Beyond the Host Citymentioning

confidence: 99%

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Spreading tourists around host countries of mega sport events

Mhanna¹,

Blake

Jones

2019

WHATT

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Purpose This study aims to recommend initiatives that can be adopted to overcome overtourism in host destinations of mega sport events. Design/methodology/approach This study adopts a qualitative research design that involves 20 semi-structured interviews with key informant stakeholders of the London 2012 Olympic Games. An exploratory case study approach was used to investigate strategies used to leverage tourism benefits in host destinations, and the authors used thematic analysis to present strategies to overcome overtourism in host cities. Findings This study emphasises the need for spreading tourists beyond the host city as a main strategy. To do so, three initiatives are recommended: spreading domestic tourism outside the host city, showcasing destination beyond the host city and promoting regional collaboration. Practical implications This research provides tourism practitioners and destination management organisations in host destinations of mega sport events with an advanced strategic insights to capitalise on mega sport events. The authors suggest considering the events as a theme through an event planning process to overcome potential overtourism in unique host cities. Originality/value As overtourism has an impact on visited destinations, this study argues that overtourism can be generated by mega sport events. This paper offers an extended insight into overcoming overtourism by implementing strategic event tourism, leveraging initiatives that can be extended in use to reach geographic areas beyond host cities of mega sport events.

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Section: Showcasing Destinations Beyond the Host Citymentioning

confidence: 99%

Section: Showcasing Destinations Beyond the Host Citymentioning

confidence: 99%

Spreading tourists around host countries of mega sport events

Mhanna¹,

Blake

Jones

2019

WHATT

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“…Mega events are an opportunity because they can drive the improvement or re-evaluation of a place brand image, attract tourists, enhance resources and even start new development processes (Jutbring, 2014; Zhang and Zhao, 2009; Hiller, 1998; Ritchie and Smith, 1991).…”

Section: Mega Events and Development Of Territories: Effects And Legacymentioning

confidence: 99%

“…There is an increasing number of theoretical contributions on events that are focussed, in particular, on a demand-side perspective and the organizational implications for agencies. These contributions take into account, for instance, the media exposure and bidding with positive impact on further visitation and inward investment (Jutbring, 2014; Jones, 2005, 2001; Danson and Senior, 1998), visitor expenditure and short-term initiatives (Spilling, 1998). Others scholars have dedicated themselves to the study of longer-term strategies and to relationships and mutual dependency between agencies (Stokes, 2008; Hiller, 2000, 1998; Ritchie and Smith, 1991).…”

Section: Mega Events and Development Of Territories: Effects And Legacymentioning

confidence: 99%

“…On the other hand, there are not so many studies in the literature about the preparation phase of such events, in particular, about place marketing mix strategies and their implications on coordination and governance mechanisms (Jutbring, 2014; Lucarelli and Berg, 2011). Our research tries to give some insights on these issues.…”

Section: Mega Events and Development Of Territories: Effects And Legacymentioning

confidence: 99%

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Pre-event marketing and territorial governance: the case of Monza and Brianza province

Gavinelli

Morra

Gregorio

2016

QMR

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Purpose The purpose of this paper is to examine whether and how a mega event can be an opportunity for a territory to be developed as a marketing product. The topic is analysed in the pre-event phase, from the point of view of marketing mix and governance. Design/methodology/approach A qualitative method was adopted with a case study on Monza and Brianza province (northern Italy) which is strongly involved in EXPO2015 initiatives. The triangulation among multiple sources such as documents, interviews and observation, allow for deeper data collection. Findings A mega event can enhance development and repositioning also of minor territories. There are, however, two main conditions for benefiting from such an opportunity: to plan the marketing mix, taking into account people and partnerships, and to ensure a vision on territory through coordination with a legacy perspective. Research limitations/implications This study is not representative or generalizable. However, it gives insights into the mechanism of coordination and collaboration between different stakeholders and on how to plan the Monza and Brianza marketing mixes. Practical implications The research has implications for governance mechanisms and for marketing politics both for public and private decision-makers, especially in the pre-mega event phase, but also with some inputs into legacy phase. Originality/value The research is original for three reasons: the context concerns Monza and Brianza province, and so can help understand how mega events can help a minor territory reposition itself; the research looks at the managerial implications of place marketing in this pre-event phase; and in Italy, provinces are being reorganized or abolished: this case study looks at a province and its future.

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