The current study examines the effect of violations of social expectancies on the neural substrates of person perception. In an event-related fMRI experiment, participants were presented with the photographs of either Republican or Democrat politicians paired with either typical Republican or Democrat political views (e.g., "wants a smaller government" or "wants liberal supreme court judges"). Subjects were asked to form an impression of the targets using information about both their political affiliation and their political views. Of interest was the contrast between stereotypically congruent trials and stereotypically incongruent trials. The results reveal that brain regions previously involved in mentalizing (i.e., temporoparietal junction and medial prefrontal cortex) are preferentially recruited when viewing incongruent social targets.Key words: person perception; expectancy violation; mentalizing; individuation, fMRI
3The ubiquitous use of social expectations when perceiving others is well established. Social cognitive investigations have repeatedly demonstrated how impression formation based on categories and stereotypes (i.e., information that is expected to describe social targets belonging to a specific social group) often take precedence over construal based on individuating information (i.e., information that is specific to a social target) (Devine, 1989; Macrae & Bodenhausen, 2001). Nevertheless, social expectations are often violated during impression formation (Hamilton, Driscoll, & Worth, 1989;Hastie & Kumar, 1979;Macrae, Bodenhausen, Schloerscheidt, & Milne, 1999;Sherman, Bessenoff, & Frost, 1998). As a consequence, we routinely are required to override our social expectations and instead create individuated impressions of others.The implementation of such individuation processes following the violations of social expectations has been extensively documented (Brewer, 1988;Fiske & Neuberg, 1990;Macrae et al., 1999;Hastie & Kumar, 1979;Srull & Wyer, 1989). When individuated, social targets are construed as complex social agents with their personal constellation of beliefs, personality characteristics and intentions, as opposed to stereotypical members of a particular social group. Individuation, therefore, requires the attribution of unique characteristics, such as intentions and mental states, to social targets. to an individual for which pre-existing expectations are not applicable (Brewer, 1988;Fiske & Neuberg, 1990;Macrae et al., 1999).
METHODS
ParticipantsTwenty participants were recruited from the local MIT community. Of these twenty participants, two were excluded from subsequent analyses (the first subject excluded reported discomfort during the scan and difficulty performing the task, the second subject was the only one to report identification with the 7 Republican party). The remaining eighteen were between the ages of 19 and 30 years (9 male, mean age = 20.7 years), reported no significant abnormal neurological history and had normal or corrected-to-normal visual acuity. Six...