Encouraging Engagement in Water Conservation: Can Trust from Extension Create Change?

McKee, Brandon; Lamm, Alexa J.; Bunch, J. C.

doi:10.5032/jae.2017.04083

Cited by 2 publications

(2 citation statements)

References 15 publications

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“…Responses for the six items were averaged to create an overall negative perspective on agriculture's impact on the environment index (Cronbach's α = .87). Items used in the positive and negative perspective scales were previously developed and tested by McKee et al (2017).…”

Section: Instrumentationmentioning

confidence: 99%

Communicating with Diverse Audiences about Sustainable Farming: Does Rurality Matter?

Gibson,

Lamm,

Lamm

et al. 2020

JAE

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There has been a dramatic shift in how people engage with agriculture over the past 50 years in the United States, leading to little interaction between consumers and the farm. Despite extension initiatives to communicate with urban consumers about agriculture, the disconnect between consumers and agricultural producers continues to grow. Research has shown consumers rely primarily on the media for information about agriculture resulting in misconceptions about its impact on the environment. Consumers’ negative views about agriculture’s impact on the environment may lead to support for and implementation of environmental policies that create issues for agricultural producers rather than policies that support both production agriculture and the environment. This study, guided by audience segmentation and framing theory, sought to explore differences in public perspectives regarding agriculture’s impact on the natural environment, specifically with rural, urban, and suburban residents. Data were collected from 797 Georgia residents living in rural, urban and suburban areas using an online survey instrument. The results found perspectives on agriculture’s impact on the environment were moderately high and bimodal; both positive and negative. Statistically significant differences were found between urban and suburban residents’ positive perspectives on agriculture’s impact on the environment and between urban, suburban, and rural residents’ negative perspectives on agriculture’s impact on the environment. The findings imply extension educators need to tailor outreach programs based on the rurality of residents in order to effectively communicate with audiences, particularly when combatting negative framing with urban audiences.

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Section: Instrumentationmentioning

confidence: 99%

Communicating with Diverse Audiences about Sustainable Farming: Does Rurality Matter?

Gibson,

Lamm,

Lamm

et al. 2020

JAE

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“…Scholars in the international agricultural education, communication, extension, and leadership disciplines have been examining decision making, trust in science, and consumer perceptions in the context of agricultural and natural resources for some time (e.g. Lamm, Warner, Taylor, & Martin, 2017;McKee, Lamm, & Bunch, 2017;Sanok, Stripling, Stephens, Griffith, 2015;Rumble, Chiarelli, Culbertson, & Irani, 2014;Rumble et al, 2019). While many of these studies add to the literature given the ANR context, they often fail to create and test proposed theories and models (Irani & Doerfert, 2013).…”

Section: Introductionmentioning

confidence: 99%

Testing a Model to Explain how the Public Makes Decisions about Genetic Modification

Lamm

Rumble

et al. 2020

JIAEE

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The international agricultural and extension education field is fairly infantile in its research approach with descriptive, exploratory and process-oriented research taking the forefront over the introduction and testing of theoretical models that strive to answer complex questions. In a time when the world is facing a myriad of global challenges directly related to the agricultural and natural resource system (e.g. food security, climate change, infectious disease management) the discipline must be bold, innovative, and discovery-driven. The research presented here tests a theoretical model that combines two well-known theories, Diffusion of Innovations and Spiral of Silence, in the context of examining public willingness to expose attitudes about genetic modification (GM) in the United States. Structural equation modeling is used to determine the direct and indirect effects theoretical variables can have in a complex decision-making environment. Perceptions of diffusion characteristics of an innovation were found to directly and indirectly effect perceived opinions of others, perceived future trends in attitudes toward GM, and attitude toward GM but they did not have a significant direct or indirect effect on willingness to expose attitudes about GM. The findings revealed the ongoing complexity associated with systems-thinking and the research approaches necessary to answer complex questions. It also showcased that when thoroughly vetted theoretical explanations are tested, they will not always have the expected result. Keywords: systems thinking; decision-making; diffusion; spiral of silence

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Encouraging Engagement in Water Conservation: Can Trust from Extension Create Change?

Abstract: Abstract

Cited by 2 publications

References 15 publications

Communicating with Diverse Audiences about Sustainable Farming: Does Rurality Matter?

Communicating with Diverse Audiences about Sustainable Farming: Does Rurality Matter?

Testing a Model to Explain how the Public Makes Decisions about Genetic Modification

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