Encouraging others to save water: Using definitions of the self to elucidate a social behavior in Florida, USA

Investigating Farmers’ Intentions to Reduce Water Waste through Water-Smart Farming Technologies

“…This result provides empirical support for the findings of Pino et al [9], who reported that attitudes play a significant role in shaping farmers' intentions to implement water waste reduction measures. Additionally, this finding is consistent with several other studies that have found a positive correlation between attitudes and willingness to save water [36,45,47,52] and reduce resource waste [11,[31][32][33][34]49,53,57]. These findings suggest that it is important to foster positive attitudes among farmers towards various water conservation practices using digital technologies in order to enhance their willingness to implement these practices.…”

“…Li et al [56] recently revealed that social norms play a significant role in the adoption of water conservation tillage technology among farmers. Based on the extended TPB model, Warner et al [57] examined the behavior of encouraging others to save water and found that subjective and descriptive norms have an important influence on this type of behavior. Studies in the Algerian context have revealed that social influence positively contributes to influencing farmers' intentions to reduce energy consumption [19].…”

“…Previous studies on waste reduction [19,[32][33][34]50,51] and water waste recycling [11] have suggested the prominent role that PBC can play in shaping behavioral intentions. Recently, Warner et al [57] revealed that PBC is the strongest antecedent of encouraging others towards water-saving behaviors. In the same vein, many studies have confirmed that PBC significantly drives water conservation intentions as a practice to reduce water waste [47,60].…”