Encouraging the managerial imagination: ethnography, smart phones and novel ways of seeing

Abstract

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The Shifting Nature of Relationality in the Blurred Boundaries of Hybrid Organizational Ethnography

“…A hybrid ethnographer therefore needs to question the veracity and integrity of exchanges on social media and the degree to which they inform understanding of what is going on and why. In the IPF, most exchanges encompass meaningful information about daily work, concerns, and so on, alerting the ethnographer to the day-to-day issues faced by research participants and facilitating new insights (McMurray, 2014) through text and visual representations of experience. Even so, 'ontological distortions' can occur if information is not verified (as in the example above), and also because UGC can be used creatively, blurring the boundaries through imaginative reconfigurations of 'realities' and identities.…”