Encouraging Traditional Market through Customer Satisfaction

Abstract

Progress of village development is very dependent on the financial independence of the village. Financial independence is reflected in the amount of original village income. One source of original village income comes from market retribution. Market retribution revenue will increase if the market can develop properly. Customer satisfaction is the key to the success of a market. This study analyzes consumer satisfaction at Kembangsari Market, Srimartani Village, Bantul Regency, and the factors that influence satisfaction using a logistic regression model. The results showed that the level of consumer satisfaction was 72.71 percent. Factors that influence consumer satisfaction are easy-to-market accessibility, good product quality, and guarantees provided. Infrastructure factors and the responsibility of traders have not been able to increase customer satisfaction.

Plants as herbal medicine at Nguter Traditional Market, Sukoharjo, Central Java, Indonesia

“…In general, traditional markets in Indonesia sell daily necessities such as groceries, foodstuffs (seasonings, vegetables, fruit, meat, fish, eggs, etc. ), clothing, household appliances such as cutlery, and other necessities (Runtu et al 2018;Udjianto et al 2021). However, several traditional markets specifically sell certain commodities or products, such as herbal markets, fruit markets, animal markets, bird markets, etc.…”

“…Empon-empon and spices are ingredients used to make traditional or herbal medicine (Sumarni et al 2019). The habits and culture of the Indonesian people, especially the Javanese, to drink herbal medicine to maintain health and for treatment (Astuti et al 2021) made herbal medicine demanded by the public until recently. In addition, according to Ahmad et al (2018), various herbs or medicinal plants traded will represent the diversity of an area.…”