Encyclopedia of business analytics and optimization

Wang, John

doi:10.5860/choice.52-0606

Cited by 3 publications

References 119 publications

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ConceptMix - Self-Service Analytical Data Integration based on the Concept-Oriented Model

Savinov

2014

Proceedings of 3rd International Conference on Data Management Technologies and Applications

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Data integration as well as other data wrangling tasks account for a great deal of the difficulties in data analysis and frequently constitute the most tedious part of the overall analysis process. We describe a new system, ConceptMix, which radically simplifies analytical data integration for a broad range of non-IT users who do not possess deep knowledge in mathematics or statistics. ConceptMix relies on a novel unified data model, called the concept-oriented model (COM), which provides formal background for its functionality.

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ConceptMix - Self-Service Analytical Data Integration based on the Concept-Oriented Model

Savinov

2014

Proceedings of 3rd International Conference on Data Management Technologies and Applications

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The Factor Influencing Brand Loyalty in Fashion Industry among Generation Y in Malaysia

Selvarajah¹

2018

IJBM

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Brand loyalty has place at the middle of the both marketing theory and the practice since it is the origin of the revenue. The revenue usually get it from the customer feedback, price premiums, increased in sales, higher balance, and the cut operating costs. The reason or gap to study this research is to analyze the factors that influence brand loyalty to fashion industry. The finding of this study not only improving the understanding of the different factors in increase the brand loyalty for the brand, but also help in market segment and formulate appropriate customer retention policies that are more cost-effective than others. The main objective of this research is to investigate the factors that influence brand loyalty in fashion industry in Malaysia. The purpose existence, it will provide certain procedures or else guidelines to the researcher to resolve the problematic that get up in the issue deliberated. These results might be a proof for future researchers or the surveyor.Keywords: buying behavior, brand experience, customers satisfaction, switching cost Research Objectives1. To investigate the consumer behavior of generation Y on brand loyalty for fashion industry.2. To investigate the switching costs in fashion industry.3. To investigate the brand experience that affect brand loyalty in fashion industry. 4. To investigate the customer satisfaction toward brand loyalty in fashion industry.

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