The spatial distribution and magnitude of endemism in shallow-water (<18 m) reef fishes of the 10 Northwestern Hawaiian Islands (NWHI) are described in terms of occurrence, and numerical and biomass densities, using a series of diver-observation surveys conducted during September/October 2000, 2001. Based on species-presence in our surveys, we found endemism to be equal (20.6% using all available data) for fishes in the NWHI and the Main Hawaiian Islands (MHI; 20.9%). On average, percentage endemism was much higher based on the biomass (37%) and numerical densities (52%) of endemics, increased with latitude, and was especially pronounced at the 4 northernmost reefs that are the most ancient emergent geological features of the archipelago. Endemic reef fishes were appreciably smaller bodied than non-endemics within the NWHI. Median body size did not vary with latitude and longitude for either endemics or nonendemics, negating environmental effects. Reef fish populations at higher latitude reefs included larger proportions of young-of-year (YOY) recruits. YOY length frequencies did not differ for most species between northern and southern reefs, suggesting that a seasonal lag in spawning and recruitment at higher latitudes cannot explain the greater YOY densities observed there. Disproportionate recruitment at higher-latitude reefs may be related to better growth and survivorship after settlement onto reefs, higher levels of within-reef and regional reseeding at higher latitudes, or other factors. Resolution of these issues will be difficult, but it is profoundly important to the future siting of no-take Marine Protected Areas (MPAs) within the NWHI Coral Reef Ecosystem Reserve and to the rational conservation and management of reef fish resources throughout the Hawaiian Archipelago.