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Incumbents' Responses to Innovative Entrants -A Multi-Country Dynamic AnalysisAuthors:Josefine Diekhof, josefine.
AbstractThe influence of innovative entrants on incumbents is considered important for technological change. We analyze this influence for the global transition towards alternative technology vehicles (ATVs). Our results indicate that entrants' ATV-related knowledge accumulation stimulates average incumbent's ATV-related research. Regarding global entrants, incumbents with higher ATV patent stocks increased patenting stronger; supporting previous literature on competitive reactions to entry. Responding to domestic entrants, however, incumbents with low ATV patent stocks increased whereas incumbents with high stocks decreased patenting; suggesting that advanced incumbents outsource research or overtake entrants. Further, certain characteristics and not merely the quantity of entrants drive incumbents' responses.
IntroductionThe crucial role of innovative entrepreneurs in accelerating technological change is well known by Schumpeter's (1911/34) early work. While increasing firm concentration has a hampering effect, entry stimulates innovations within an industry (Geroski, 1990). Especially new markets for radical innovations are often shaped by many new entrants (Markides and Geroski, 2005). Given their lack of competences in dominant designs, entrants barely face opportunities to exploit mature technologies but instead spark technological transitions by introducing disruptive innovations that reduce entry barriers (Tushman and Anderson, 1986;Utterback, 1994) [a] . Entrants are considered as intrinsically motivated and not purely profit driven, often intending to achieve social change. However, they are not strong enough to enforce transitions alone and often remain in niche markets (Markides and Geroski, 2005;Schaltegger and Wagner, 2011). Radical technologies cannibalize profit from incumbents' existing products and disrupt the value of their present knowledge base. Consequently, incumbents tend to advance their existing products with incremental improvements and process innovations instead of propelling immature radical technologies in early transitional phases (Gort and Klepper, 1982;Henderson and Clark, 1990;Christensen, 1997).
1We perceive these different innovation tendencies of entrants and incumbents as especially relevant for the transition from dirty towards environmentally friendly technologies. Many sectors in need for a change are chara...