The242m Am isomer, a well-known candidate for photo-depopulation research, has been studied in this first ever Coulomb excitation of a nearly pure (≈ 98%) isomer target. Thirty new states, including a new rotational band built on a K π = 6 − state have been identified. Strong K-mixing results in nearly equal populations of the K π = 5 − and 6 − states. Newly identified states have been assigned to the K π = 3 − rotational band, the lowest states of which are known to decay into the ground-state band. Implications regarding K-mixing and Coulomb excitation paths to the ground state are discussed.