The transition of the global economy to a low-carbon development path has led to dramatic changes in the organization and functioning of energy markets around the world, where hybrid energy systems (HESs) are one of the decisive active agents. At the same time, a number of problems facing the modern HESs are primarily due to the stochastic nature of the renewable energy they use, require further profound changes not only in the technologies they use and how they manage them, necessary to meet the needs of end consumers and interact with the unified energy system, but also to preserve the ability of the environment to self-heal. In order to make the process of changes more efficient and eco-deep, the article proposes to use and discusses the approach based on servicedominant (SD) logic, which opens up new opportunities for solving the problems of HESs. First of all through: the implementation of closer service interaction with other participants in the energy markets, as well as with the environment; a systemically organized process of transforming the "product" economic activity of HESs into a service-dominant one; developing the generalized and engineering models for solving the problems of optimizing the technical and economic indicators of HESs, operation in steady-state and transient modes. The calculations confirm the effectiveness of the proposed approach and its ability to reduce the average daily costs for the system as a whole by 14.7% compared to the costs with a uniform distribution of power between the modules.