The aim of this article is to investigate the exact solution by using a new approach for the thermal transport phenomena of second grade fluid flow under the impact of MHD along with exponential heating as well as Darcy’s law. The phenomenon has been expressed in terms of partial differential equations, then transformed the governing equations in non-dimentional form. For the sake of better rheology of second grade fluid, developed a fractional model by applying the new definition of Constant Proportional-Caputo hybrid derivative (CPC), Atangana Baleanu in Caputo sense (ABC) and Caputo Fabrizio (CF) fractional derivative operators that describe the generalized memory effects. For seeking exact solutions in terms of Mittag-Leffler and G-functions for velocity, temperature and concentration equations, Laplace integral transformation technique is applied. For physical significance of various system parameters on fluid velocity, concentration and temperature distributions are demonstrated through various graphs by using graphical software. Furthermore, for being validated the acquired solutions, accomplished a comparative analysis with some published work. It is also analyzed that for exponential heating and non-uniform velocity conditions, the CPC fractional operator is the finest fractional model to describe the memory effect of velocity, energy and concentration profile. Moreover, the graphical representations of the analytical solutions illustrated the main results of the present work. Also, in the literature, it is observed that to derived analytical results from fractional fluid models developed by the various fractional operators, is difficult and this article contributing to answer the open problem of obtaining analytical solutions the fractionalized fluid models.