2023
DOI: 10.1016/j.heliyon.2023.e16881
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Engagement of the e-commerce industry in the US, according to Twitter in the period of the COVID-19 pandemic

Danyely Paredes-Corvalan,
Claudia Pezoa-Fuentes,
Genesis Silva-Rojas
et al.
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Cited by 7 publications
(3 citation statements)
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“…Trademarks can help to increase customer engagement. A study found that businesses that register their trademarks are more likely to have engaged customers [46].…”
Section: Trust Trademarks Impact On Electronic Commercementioning
confidence: 99%
“…Trademarks can help to increase customer engagement. A study found that businesses that register their trademarks are more likely to have engaged customers [46].…”
Section: Trust Trademarks Impact On Electronic Commercementioning
confidence: 99%
“…Similarly, Parganas et al [88] inspected how social media marketing was affected by Twitter engagement features. To understand the correlation between the engagement of top e-commerce organizations on Twitter and their financial ranking, Paredes-Corvalan et al [89] analyzed 22,400 Tweets. Despite the results not showing a direct relationship between the two, it was still evident that the social media platform could be used to effectively increase relations and sales with consumers.…”
Section: Review Of Analysis Of Tweets Focusing On Different Industrie...mentioning
confidence: 99%
“…*The COVID-19 pandemic has significantly impacted many facets of our world and brought about numerous significant changes (Eger et al, 2021;Paredes-Corvalan et al, 2023), particularly in terms of business operations and consumer behavior (Feng and Fay, 2020;Hashem, 2020;Guthrie et al, 2021). Many brick-and-mortar shops have closed as a result of government restrictions put in place during the COVID-19 period to protect citizens from the epidemic, which has led customers to progressively shift to online purchasing (Russo et al, 2022;Grashuis et al, 2020;Bhatti et al, 2020;Alrawad et al, 2023;Ngoh and Groening, 2022).…”
Section: Introductionmentioning
confidence: 99%