2016
DOI: 10.1177/0007650316675610
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Engaging Fringe Stakeholders in Business and Society Research: Applying Visual Participatory Research Methods

Abstract: Business and society (B&S) researchers, as well as practitioners, have been critiqued for ignoring those with less voice and power (e.g. women, non-literate or indigenous peoples) often referred to as 'fringe stakeholders'. Existing methods used in B&S research often fail to address issues of meaningful participation, voice and power, especially in developing countries. In this article we stress the utility of visual participatory research (VPR) methods in B&S research to fill this gap. Through a case study on… Show more

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Cited by 49 publications
(74 citation statements)
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References 109 publications
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“…Grosser and Moon's identification of the broad contributions of feminist theory to organizational research sets the stage for our introduction of Smith's () feminist sociology of knowledge. We agree with Grosser and Moon that the production of knowledge is a feminist issue, as do McCarthy and Muthuri (, p. 3) in their research on “fringe stakeholders”—women and other marginalized participants in a project reconceptualizing CSR usage. The problem McCarthy and Muthuri identify is that these (non‐salient) stakeholders’ knowledge will be excluded from the potential benefits of the pending redesign of CSR strategies.…”
Section: Locating the Human Subjects Of Development Relationssupporting
confidence: 72%
See 1 more Smart Citation
“…Grosser and Moon's identification of the broad contributions of feminist theory to organizational research sets the stage for our introduction of Smith's () feminist sociology of knowledge. We agree with Grosser and Moon that the production of knowledge is a feminist issue, as do McCarthy and Muthuri (, p. 3) in their research on “fringe stakeholders”—women and other marginalized participants in a project reconceptualizing CSR usage. The problem McCarthy and Muthuri identify is that these (non‐salient) stakeholders’ knowledge will be excluded from the potential benefits of the pending redesign of CSR strategies.…”
Section: Locating the Human Subjects Of Development Relationssupporting
confidence: 72%
“…Both analyses are concerned with power and its implications. We understand McCarthy and Muthuri () to be taking the standpoint of the women to make their knowledge available for pending CSR decisions . In contrast, an institutional ethnographer would examine the social relations in which CSR is a solution to an institutional problem; to be discovered is how the development project characterizes its subjects, their experiences and needs, and how it responds to them , if at all.…”
Section: Locating the Human Subjects Of Development Relationsmentioning
confidence: 99%
“…Participatory and visual methods were hence utilized to empower the participants to participate meaningfully and to treat them as 'agents' and 'participants' rather than passive subjects of research (e.g. McCarthy & Muthuri, 2016;Gough, Langevang and Namatovu, 2014). For example, throughout the discussions, participants were encouraged to make use of symbolic objects such as coins to reference money, books to correspond to education, and band aids to refer to health.…”
Section: Data Collectionmentioning
confidence: 99%
“…The larger research project from which my data is taken explored the gendered CSR elements of the company's CSR activities (see McCarthy & Moon, ). In this paper, I focus on two: women farmers’ leadership training, and “alternative” livelihood training, such as batik‐printing, soap‐making, and jewellery making.…”
Section: Methodsmentioning
confidence: 99%