“…survey evidence (Cranor et al (1999), Phelps et al (2000), Singer et al (2001), Waldo et al (2007)) that suggests individuals value privacy of their personal information and are reluctant to share this information in online platforms and in surveys. In the field of human-computer interaction, survey design, consumer research, and marketing, researchers have tried to valuate information privacy and designed mechanisms to elicit information (Kleinberg et al (2001), Hann et al (2002, Huberman et al (2005), Wathieu and Freidman (2007), Ghosh and Roth (2011), Ligett and Roth (2012), Roth and Schoenbeck (2012), Roth and Schoenbeck (2012)).…”