a b s t r a c tFor more than 30 years, the production of research antibodies has been dominated by hybridoma technologies, while modern recombinant technologies have lagged behind. Here I discuss why this situation must change if we are to generate reliable, comprehensive reagent sets on a genome-wide scale, and I describe how a cultural shift in the research community could revolutionize and modernize the affinity reagent field. In turn, such a revolution would pay huge dividends by closing the gap between basic research and therapeutic development, thus enabling the development of myriad new therapies for unmet medical needs.Ó 2012 Federation of European Biochemical Societies. Published by Elsevier B.V.In most respects, the human genome project has been a resounding success. As a direct result of the initiative, not only do we have access to the complete human genome, as importantly, sequencing technologies have advanced to the point where whole genome sequencing has become a daily affair. Moreover, the astounding advances in DNA sequencing technology have dovetailed with, and often driven, the development of numerous other technologies for the systematic analysis of genomes, transcriptomes and proteomes. Consequently these are best of times for life scientists engaged in basic research. Our basic knowledge of the cell far exceeds what we imagined even a decade ago, and we have the tools to expand this knowledge almost infinitely within the spheres of established technologies.However, a fundamental tenet of the human genome project was that a complete view of the genome would open up myriad new avenues for therapy. Unfortunately, in this crucial aspect, the promise of the genomics era has not been fulfilled. More than a decade after completion of the genome, the drug development industry has not benefitted greatly from the explosion of basic knowledge, and in fact, the development of novel therapies has declined over this period. Thus, these are the worst of times for researchers engaged in drug discovery. The benefits of genomics and systems biology have not penetrated to the level of drug development and there is no obvious path forward for integrating this wealth of basic knowledge into the practical demands of drug development.Here, I focus on one problem that has contributed to the vast divide between the promise of genomics and the reality of drug development: the wide gap between the advanced tools for the manipulation of nucleic acids and the relatively primitive tools for manipulation of proteins. Proteins are central to the control of virtually all cellular processes, and virtually all drugs act by modulating the activities of proteins. Thus, it is reasonable to propose that the translation of genomic knowledge to therapeutic development will require a toolkit that enables the manipulation of proteins with the same speed and precision that is commonplace for the manipulation of DNA and RNA. Ideally, this toolkit would be comprehensive, providing us with tools that could track, localize, and modulate ...