This paper uses the metaphor of engineering bait-and-switch to characterize the misalignment between educational approaches of major K-12 engineering initiatives and traditional highereducation engineering programs. We argue that this misalignment is the result of divergent underlying educational logics. While K-12 engineering education is notably inclusive, "baiting" student interest with context-driven, open-ended problem solving, higher engineering education "switches" toward an exclusive, abstract fundamentals-first approach. The paper begins by contextualizing engineering education as a political and economic issue in the US. Next, we describe K-12 programs and elaborate how they typically employ a logic of engagement. Then we describe university programs and elaborate how they employ a logic of exclusion. Finally, we review a program at our institution that seeks to resolve the underlying misalignment of engineering bait-and-switch, highlighting some of the ways it achieves engagement and avoids exclusion.