Enhance green purchase intentions

Abstract

Purpose -The purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust. Design/methodology/approach -This study applies four original concepts -green perceived value, green perceived risk, green trust, and green purchase intentions -to develop an integral model to enhance green purchase intentions. In addition, this research employs an empirical study by means of the questionnaire survey method to verify the hypotheses and to explore its managerial implications. Structural equation modeling (SEM) is applied to verify the research framework. Findings -The empirical results show that green perceived value would positively affect green trust and green purchase intentions, while green perceived risk would negatively influence both of them. Furthermore, this study demonstrates that the relationships between green purchase intentions and their two antecedents -green perceived value and green perceived risk -are partially mediated by green trust. Hence, investing resources to increase green perceived value and to decrease green perceived risk is helpful to enhance green trust and green purchase intentions. Originality/value -This study summarizes the literature on green marketing and relationship marketing into a new managerial framework of green purchase intentions. It utilizes four novel constructs -green perceived value, green perceived risk, green trust, and green purchase intentionsto develop an original research framework to enhance green purchase intentions. Although past research has highlighted the relevant issues about purchase intentions, none explores it about green management. Therefore, this paper develops the research framework of green purchase intentions to fill the research gap.

DETERMINANTS OF GREEN MARKETING QUALITY PRACTICES AMONG SMALL MEDIUM ENTERPRISES (SMEs)

“…The finding of this study support previous work by Chen and Chang (2012) claiming that stating that the extend of extrinsic social impression influence on one's confidence and sense of achievement can be seen as a reflection of position, achievement, respect, and approval. Thus it is reasonable presumed that firms' consideration on social impression affect the quality of their green marketing practices.…”

“…Although environmental issues influence all human activities, few researchers have integrated green issues in the literature (Chen and Chang, 2012;Cronin et al, 2011;Vaccaro, 2009). This study attempted to fill the void by performing survey on 125 SMEs in Indonesia.…”

Effect of integration of green constructs and traditional constructs of brand on green purchase intention of customers

“…An extensive discussion on the TRA has voiced support for the prediction of the consumers' intentions or the behavior of the consumers (Mostafa, 2007;Cheah, 2009;Nadlifatin et al, 2016). Moreover, by developing a green marketing strategy companies gain a competitive advantage (Porter and van der Linde, 1995;Chen et al, 2006;Wang, 2016). Chen and Chan (2012) have proposed a model to analyze the effect of green perceived value and green perceived risk on the green purchase intention of consumers in order to examine the benefi ts gained by the companies.…”

“…However, the challenge facing companies is to remove their customers' doubt regarding the proper quality and function of the green products, and whether these products carry the features of being green or not (Kalafatis et al, 1999;Aagerup et al, 2016). In recent years, the companies have claimed a lot to be producing green products, but only later it turned out that such claims were nothing but frauds, this becoming a serious challenge for the companies (Chen & Chang, 2012;Kalafatis et al, 1999). This shows that the companies are facing two main issues in green marketing, one of them being the proper function of a product and the other one -the issue of production of a product which is environmentally friendly (Ng et al, 2014).…”

“…This shows that the companies are facing two main issues in green marketing, one of them being the proper function of a product and the other one -the issue of production of a product which is environmentally friendly (Ng et al, 2014). As for the second issue, which is how to create a positive attitude towards environmentally friendly products, we have seen new constructs, such as green image, green trust, green satisfaction, and the equity of a green brand, all of which have attempted to create a positive attitude towards the green brand (Chen, 2010;Chen & Chang, 2012). However, these green marketing constructs present us with only a general understanding of customers and cannot justify the customers' purchase behavior when buying green products (Rios et al, 2006;Mourad et al, 2012).…”