Gold (Au) nanoparticles (NPs) incorporated in magnesium zinc sulfo-phosphate glass with the molar composition of (58.5P2O5-20MgO-20ZnSO4-1.5Nd2O3-xAu NPs (where x = 0.0, 0.1, 0.2, 0.3, and 0.4 mol%) were prepared via melt quench technique. The effect of Au NPs as incorporated in Nd 3+ doped glasses were studied using X-ray diffraction (XRD), High Resolution-Transmission Electron Microscope (HR-TEM), UV-Visible-NIR absorption spectrometer and photoluminescence spectrometer. The amorphous nature of glass is confirmed via XRD measurements and existence of Au NPs inside the glass is reveal by HR-TEM. The typical absorption bands of Nd 3+ are attained which positioned around 352, 430, 459, 474, 512, 525, 581, 626, 682, 744, 801and 875 nm. Up-conversion (UC) photoluminescence (PL) demonstrated six prominent emission bands located around 420, 445, 460, 484, 515 and 545 nm corresponding transition 2 P1/2 4 I9/2, 2 D5/2 4 I11/2, 2 P1/2 4 I11/2, 2 D5/2 4 I13/2, 2 K15/2, 4 G7/2 4 I11/2, 4 I9/2 and 2 D5/2 4 I15/2 respectively. Glass containing 0.1 mol% of Au NPs shows utmost PL enhancement and the emission decrease beyond 0.1 mol% of Au NPs depicts re-absorption of SPR and increase of non-radiative channel. The improvement of PL intensity attributed to local field effect of Au NPs that altered the environment in proximity Nd 3+ ions. The proposed glass could be potential for improvement of solid state laser design.