In this paper, we propose an autostereoscopic display with adaptive time‐division multiplexing parallax barrier. When time‐division triplexing parallax barrier is applied in place of the conventional time‐division quadruplexing parallax barrier, the image becomes brighter without destroying stereoscopy, while the viewing zone without crosstalk is narrowed. Under this trade‐off relationship, comfortable viewing conditions are secured with an adaptive display system where time‐division quadruplexing is applied in a dark environment in which crosstalk stands out and time‐division triplexing is applied in a bright environment, which requires a brighter screen to prevail against the ambient reflection. We theoretically evaluate the viewing zone without crosstalk given by different numbers of time‐division multiplexing.