Dense atom ensembles with Rydberg excitations display intriguing collective effects mediated by their strong, long-range dipole–dipole interactions. These collective effects, often modeled using Rydberg superatoms, have gained significant attention across various fields due to their potential applications in quantum information processing and quantum optics. In this review article, we delve into the theoretical foundations of Rydberg interactions and explore experimental techniques for their manipulation and detection. We also discuss the latest advancements in harnessing Rydberg collective effects for quantum computation and optical quantum technologies. By synthesizing insights from theoretical studies and experimental demonstrations, we aim to provide a comprehensive overview of this rapidly evolving field and its potential impact on the future of quantum technologies.